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E.S.C.A.P.E. Junk News

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Evidence Source Context Audience
Purpose Execution
Do the facts hold up? Who made this, and can I trust them? What's the big picture? Who is the intended audience? Why was this made? How is this information presented?
Look for information you can verify
  • Names
  • Numbers
  • Places
  • Documents
Trace who has touched the story
  • Authors
  • Publishers
  • Funders
  • Aggregators
  • Social media users
Consider if this is the whole story and weigh other forces surrounding it
  • Current events
  • Cultural Trends
  • Political Goals
  • Financial pressures
Look for attempts to appeal to specific groups
  • Image choices
  • Presentation techniques
  • Language
  • Content
Look for clues to the motivation
  • The publisher's misson
  • Persuasive language or images
  • Moneymaking tactics
  • Stated or unstated agendas
  • Calls to action
Consider how the way it's made affects the impact
  • Style
  • Grammar
  • Tone
  • Image choices
  • Presentation and Layout